+46-31-554545 [email protected]

Analysis, Insights, ACTION!


With the Strategic Audience Map (or SAM as we call it) you are able to see the person behind the numbers, what drives them, life phase and interests. And you can apply this information to both customers and online visitors.

So, regardless of wether you are a media agency or a site owner, SAM can help you see beyond the web statistics to see the consumers clearly, so that you can target the right audience, become more relevant in your communication
– and save time & money.


Tools for media agencies, marketers and media analysts that work with multiple clients. This service allows you to effectively help your clients with powerful tools to simplify your everyday tasks, save time and get more clients.With SAM Agency you are the expert that can show your expertise with hard data, which builds trust and leads to more business and better client meetings. 


A complete product suite for publishers, segment your readers into highly relevant consumer segments for your advertisers, help your advertisers  analyze their customers in order to match them to the right customer segment. Then followup the campaign delivery with a complete report on who they reached and how well it matches the target group. We deliver a complete data service with enrichment, DMP-segmentation and analytics.

Phone: +46-31-55 45 45

E-mail: [email protected]


Tools and services for site owners that want to understand their customers and visitors better. Follow up on your marketing through established market segments with full market reach. Understand your customers and adapt your digital channels also for potential customers. SAM Insights helps you analyze, prospect and follow up on your marketing, so that you have a better insight in- and understanding of- your business. 

Sign up for the BETA now!

o you have an account – Login now


  • Analysis by zip code file – upload a customer zip code file
  • Online analysis script – place a simple script on website
  • Complete Mosaic descriptions – understand the market segments
  • Interests and consumer behavior – easily understandable
  • Geographical distribution, of visitors and customers
  • Urbanity – are your customers city folk or living on the countryside
  • Analyze conversion goals on the site: started/finished conversion, product categories & anonymous/logged in users – based on full market segmentation
  • Keyword analysis – what consumer attributes defines your visitors, create your own description based on your customers
  • Unlimited stored SAM’s – keep your analysis in one place
  • Share SAM by link – easy to share the interactive SAM with your clients and other decisionmakers

We are launching our open BETA to invite you to create an unlimited FREE account to take your client analysis to the next level. All we ask is that we can ask you a few questions to tune the SAM to YOUR needs.

The SAM makes it easy to classify customers and website traffic, in a way that also makes it easy to activate your marketing to target your most relevant and efficient prospects.

Use CRM-files or our Online-scripts to create your SAM, any way you go you will build your consumer view directly from your clients customers or visitors, and deliver important new insights to your clients. Insights you can use in your programmatic campaigns directly!

Coming Soon:

  • Audience summary – DONE
  • Geographical Map – DONE
  • Consumer/Online Interests – DONE
  • Demographics
  • Lifestyle descriptions – DONE
  • Purchase & Marketing preferences – DONE
  • Customer accounts
  • SAM web analytics – DONE
  • Download PDF
  • Export as Excel/CSV
  • Campaign validation
  • Community support
  • FAQ
  • Chat support (mon-fri, 8-17)
  • Dedicated contact e-mail
  • Dedicated contact phone no.
  • Dedicated Insights Team
  • Add own logo to SAM
  • Customize SAMs; fonts, color scheme, URL, etc.
  • DSP integration

"SAM let us identify new audiences that we wouldn't have been able to find otherwise."

– Andrea Herti, Head of Marketing – Fello

Mosaic Consumer Classifications

Mosaic is a well established taxonomy of consumer classifications, with full market reach and consumer descriptions that are easy to understand.

– and now also easy to leverage into marketing decisions!

Full Market Reach

The SAM analyses your customers and visitors, by geographical signals that gives a full market reach on every market!

Easy to Understand

Through smart and easy to understand consumer classifications you are able to build your customer insights, instantly.

Geo based - GDPR safe

Through geographical signals you are able to keep the personal information safe and still get the full insights into the consumer groups.

Mosaic™ is a registered trademark that is marketed in the Nordics by InsightOne Nordic, and Online/digital in the Nordics by Nordic Data Resources.

The SAM – who are we?

The Strategic Audience Map is delivered to you through technology by Digital Brain Nordic, Nordic Data Resources online Mosaic and InsightOne Nordic Mosaic classifications.

Together we leverage a complete data system that can be used to both understand the customers and act on the new insights through programmatic channels and selected publishers.


What is The SAM

SAM is the new way of creating consumer insights – instantly create a full customer analysis that you can leverage into marketing actions immediatly. 

The SAM is easy to use, easy to understand and easy to act on. 

By combining market leading digital reach by NDR, market leading consumer insights by InsightOne and the unique tech platform by Brain we deliver the new way of creating customer analysis for media agencies and marketers.

Consumer Insights can be delivered easier and faster

One step, instant processing, that is delivered in an easy to understand way. 

Ready To Get Smarter, Faster, Better?