📊 Launch targeted campaigns with competitive pricing directly in the SAM-platform.
DISPLAY ADVERTISING
- Broad exposure to the RIGHT audience
Activate your Insights, target your strongest market segments with display advertising - ALWAYS
- Mosaic Lifestyles, CPP(Cost Per Point): €36-€93
- Average CPM/CPT(Cost Per Thousand): €4-€8
Do you want to act on your insights? This module let's you do just that. When you have created a clear view of who you should target, you probably want to activate your insights, we can help you. Target the right audience in programmatic channels, find the right consumer whatever website they are on. Make sure you keep your brand top of mind with the right consumers - your potential customers.
- the right audience for your brand
- targeting by verified and real data
- reach your market segment everywhere
Launch your marketing campaign today
Armed with insights and knowing who your customers and visitors are you probably want to leverage this into activities that drive your business growth.
We offer marketing services that help you target the right market segments. We base all our customers activities on data, your data, your customers, your website traffic. This way you will get smarter with every activity you do. Advertise programmatically with display advertising and focus on your key audience, no matter where they are on the web.
Display advertising strengthens your brand, supports your other activities like Google Ads and creates reach into your most important market segments.
Pick the package that is right for you
LOCAL - €500 | WIDE - €1,000 | REACH - €5,000 | IMPACT - €10,000 |
|---|---|---|---|
Estimated reach: 100,000-150,000 ad impressions | Estimated reach: 200,000-300,000 ad impressions | Estimated reach: 500,000-750,000 ad impressions | Estimated reach: 2,000,000-3,000,000 ad impressions |
Start you branding campaign today, get good reach in a local market. | Get a significant reach on a local market or have a presence on a national level. | Impact you market on a national level, reach a broader audience and build awareness. | Dominate your national market, get a high audience impact and put your brand on the map. |
Target 1 Mosaic Group | Target 1 Mosaic Group | Target up to 3 Mosaic Groups | Target unlimited number of Mosaic Groups |
Campaign analysis included | Campaign analysis included | Campaign analysis included | Campaign analysis included |
Tips
- Use our web analytics to validate who you reach and who converts on your site.
VIDEO ADVERTISING
- Wide exposure through video advertising
- Mosaic Lifestyles, CPP (Cost Per Point): €73-€186
- Average-CPM/CPT (Cost Per Thousand): €6-€12
Armed with insights and knowledge about who your customer really is you are able to execute this through targeted video marketing
We offer marketing services in different modules that help you target the right market segment, also through video advertising. We base all activities on data, your data, your customers, your traffic. This way you get smarter and better with every activity you do. Advertise programmatically with video advertising and focus on your key segments, no matter where they are.
Video advertising strengthens your brand as video is a format that leaves a lasting impression on the consumer.
| Targeting | Reach - Outstream*(news/blogs) | Reach- Instream**(news sites) | Reach - Play-services*** |
WIDE - €1000 | Target 1 Mosaic Group | 150,000 - 300,000 impressions | 50,000 - 60,000 impressions | 30,000 - 40,000 impressions |
REACH - €3000 | Target up to 3 Mosaic Groups | 450,000 - 900,000 impressions | 100,000 - 120,000 impressions | 60,000 - 80,000 impressions |
IMPACT - €5000 | Unlimited Mosaic Groups | 750,000-1,500,000 impressions | 250,000 - 300,000 impressions | 150,000-200,000 impressions |
*Outstream = outside of media players, in articles, blogs, etc. **Instream = In media players, part of content.
***Play-services = TV- & Video-streaming services.
General guidelines
- No black start or end images
- The lighter the material the faster it loads and the better user experience
- No files can be bigger than 16 MB, preferbly smaller than 5 MB
| Video | Audio | File | Other |
| Resolution: 1280x720 Perspective: 16:9 | Codec: AAC | Weight: max 8 Mb | BS1770 integrated loudness: |
Above specifications ensures a wide distribution in many channels and networks. The following video-networks have special requirements: TV4, NENT Group, Smartclip, Premium Video Alliance, Schibsted, Bonnier, PlayAd. If these publishers are of interest please contact us for specifications.
Tip
- Use SAM.TRAFFIC to validate who you reach and who converts on your website.
- If you want to be exposed in multiple channels be prepared to configure the video to match
TRUE NATIVE ADVERTISING
- Sponsored Content on Trusted Websites
- Mosaic Lifestyles, CPP (Cost Per Point): €68-€173
- Average-CPM/CPT (Cost Per Thousand): €6-€8
Through this module you can now book a targeted Native Ad-campaign to reach your best and most valuable potential customers. Engage and position your brand and offer in a premium context with high engagement. Deploy your Native campaign across hundreds of national and local news sites in an easy and smooth way.
True Native - This premium format ensures that the users have the very best reading experience. They stay on the publisher website in the same context that they engaged with your Native articles. This ensures a higher degree of interaction, longer reading time and a better user experience - so that your brand is associated with a premium experience.
The users have an option to click links in the article and go to your website.
Use this for:
- Educating your prospects
- Position your brand in the right context
- Target the right prospect groups
Deploy your targeted Native campaign across all devices and operating systems. Engage the consumers that are most likely to buy your products and services.
Ad requirements - Native
- Headline: 40-60 charachters
- Preamble: 200-500 charachters
- Body text: ca 3000 charachters
- Link text: max 90 charachters
CONTEXTUAL ADVERTISING
- Native ads for direct traffic, pay per click!
A performance channel that drives user engagement to your website based on REAL interest.
- Premium websites
- Contextual targeting - AI-based
- Validate your reach
- Convert into new customers
Are you paying high prices for your Google Ad clicks? Do you want to ensure that the customers that visit your website has real interest in your products and services? If so, this is the service for you.
You select the context you want to be seen in and what geographical area that is right for you. After that your ads will be seen across premium websites across the country. You only pay when someone clicks your ad.
Launch your performance campaign today
Create 3 ads that are right for your campaign, select the landing page, set your campaign period and budget and then you are ready to go! It really is that easy.
Your ads will be displayed in the right context based on your insights from SAM. High relevance and the right message will drive potential customers directly to your website with a high engagement level.
Pick the package that is right for you
CLICK - 2500 SEK | FLOW - 10,000 SEK | VIRAL - 50,000 SEK |
|---|---|---|
9 SEK per click | 8 SEK per click | 7 SEK per click |
Delivered effect: 277 clicks | Delivered effect: 1250 clicks | Delivered effect: 7142 clicks |
Start driving visitors to your website through a Pay Per Click model, get high quality and engaged leads. | Create a real flow of new potential customers to your website. The rights context will deliver warm leads directly to your door. | Boost your website traffic and go VIRAL! This option will drive high volumes of users to your site and convert them into new customers. |
Run even delivery over the campaign period or ASAP | Run even delivery over the campaign period or ASAP | Run even delivery over the campaign period or ASAP |
Campaign analysis included | Campaign analysis included | Campaign analysis included |
How to succeed:
- Make sure you have a great landing page for your potential customers. With this type of ads the customers expect a rewarding reading experience, and as a part of this reading experience you should have clear call to actions. BUT. It is important that the calls to action does not take over the reading expoerience.
- Minimize the number of clicks needed to access the landing page. For every click you will lose a large share of visitors and potential customers.
- Try a few different ads. Use different headlines, descriptions and images to optmise your ads. Make sure that the content of the ads really reflects the content on the landing page. If your ads say one thing and your landing page contains something else, your users will bounce and you will not get a good ROI.
- Use the right optimisation strategies. There are a few options:
- AI-powered context optimisation or select the right context for you (if you know your customers well enough).
- Optimise on clicks, reading time or conversions, the two latter requires a script on your site but we can deploy this for you.
- Evaluate over time, monitor the ads performance to ensure that they work 100%. A good thing is that THIS is included in the SAM service 🙂
Ad format: CONTEXTUAL NATIVE ADS GUIDELINES
IMAGE:
- Recommended dimensions for image: 890x500px (max. 10 MB)
- Format: PNG or JPG.
- Our software will crop the image depending on each placements dimensions. We use face recognition in order to crop in the best possible way.
- Editorial and portrait images get the best interactions.
- We do not allow for images that contain text or logotypes.
HEADLINE:
- Max length is 115 charachters including spaces. Our recommendation is however that the headline is no more than 60 characters.
- The length of the text will be adjusted based on the website configuration. This means that longer headlines might get cut and show (…) on some websites.
- Do nut use period in the headlines.
- No special characters are allowed in the headlines.
PREAMBLE
- Max length for the preamble is 125 characters including spaces. Our recommendation is however that the preamble is no longer than 80 characters.
- The length of the preamble text will be adjusted based on the website configuration. This means that longer preambles might get cut and show (…) on some websites.
MARKETING DOOH
- Digital Out Of Home, lift your brand!
- Premium marketing channel
- Easy management - 1 ad format
- Geographical targeting
- Campaign targeting based on weekday, time of day or other data sources such as weather
Digital Outdoor exposes your brand and adds value to your media mix by creating brand recognition and adds trust by being seen in this premium marketing channel. As a branding component this channel truly adds value to an existing branding media mix. This is a module only available in our PROFESSIONAL and ENTERPRISE licenses.
With this media channel you will be a natural part of your customers everyday life.
Outdoor Channels
In public transport, in the city landscape and in the shopping experience through the Clearchannel network.
Billboards that are a natural part of the city on streets and squares. Be seen in the transit environment, public transport billboards that reach 1,2 million travellers each week. Billboards in shopping environment near purchase moment! See the locations of the billboards here.
Out of home indoor channels
You can also advertise in a live environment through indoor channels. This means being sen in restaurants and bars through the TVM network. It is possible to combinde out of home indoor with outdoor. See all locations here.
Pick the package that is right for you
WIDE - €2,500 | REACH - €10,000 | IMPACT - €25,000 |
Estimated reach: 175,000 impressions | Estimated reach: 675,000 impressions | Estimated reach: 1,750,000 impressions |
Be seen near the consumers, in their daily lives as part of their shopping experience or in the city landscape. | Start building your brand value and get real exposure in the consumers every day life. Create brand impact with effect. | Blow the top off your brand exposure! The perfect complement to the mediamix to be percived as a name brand! |
Run even delivery over the campaign period or ASAP | Run even delivery over the campaign period or ASAP | Run even delivery over the campaign period or ASAP |
Creative requirements
- Format: Video (.mp4 or .mov), Image (jpg/png)
- Resolution: Portrait 1080x1920px (72 dpi)
- Image-size: <6MB,
- Video-size: <15MB
- Spot Length: 5s
- Audio: No
- Framerate: 25/30 fps
- Bitrate: Max 20 000 kb/s
- Code: h.264
DIRECT MAIL DISTRIBUTION
- Sweden Only
Distribution of your physical mail, targeting the right Mosaic Lifestyle for your brand and offer is a premium module only available in our ENTERPRISE license.
Physical communication makes the recipients able to hold, feel and see your advertisments. This makes the message stick and last longer with teh consumers. A physical mail drives conversions and is a great complement to your digital communication. We make sure that your physical mail ends up in the hands of the right consumers, based on your SAM analysis.
You decide which Mosaic Lifestyles you want to target and in which geographical regions you want to target. Just decide the number of consumers you want to reach and we will make sure you target the right audeince. Targeting with Mosiac Lifestyles is provided by our partner InsightOne.
Our partner Svensk Direktreklam (SDR) cover all of Sweden and ca 52% of all the households are open to receive direct mail. Distribution is done on weekends on Saturday and Sunday.
Minimum volyme: 50,000 pieces.
Format | DISTRIBUTION: 50,000 pc. | DISTRIBUTION: 100,000 pc. |
|---|---|---|
1: A5 Postcard - 6 gram, targeting Mosaic Lifestyles | 97,1 öre/pc = | 91,8 öre/pc = 91,800 SEK |
| 2: A5 Pamflet - 9 gram, targeting Mosaic Lifestyles | 99,1 öre/pc = 49,550 SEK | 93,7 öre/pc = 93,700 SEK |
3: A4 Postcard - 11 gram, targeting Mosaic Lifestyles | 100,4 öre/pc = | 94,9 öre/pc = 94,900 SEK |
4: A4 Pamflet - 17 gram, targeting Mosaic Lifestyles | 104,5 öre/pc = | 98,7 öre/pc = 98,700 SEK |
High traffic fee: 0,10 kr per piece: Some weekends and days during the year are more intense. For distribution on these days an additional fee is applied. Dates: 22-24 jan. 26-28 feb. 20-21, 26-28 mar. 23-25 apr. 21-23 maj. 18-20, 25-27 jun. 23-25 jul. 13-15, 20-22 aug. 24-26 sep. 22-24 okt. 19-21, 26-28 nov. 10-12, 17-19 dec.
Terms & Conditions
- Targeting done by zip code/distribution area - un-addressed direct mail (ODR)
- Standard with SDR-coverage. SDR does not have 100% coverage for all zip codes, if your selection will be affected we will notify you of this.
- If production (printing) is done by someone else you need to deliver the materials to the SDR hub in Jordbro, Haninge. Address: RekLog, Lagervägen 36, 136 50 Jordbro
- Booking must be done 30 days before distribution.
Tips
- Combine digital with physical
- Put your ads in the hands of your customers