Brand Marketing: For A Successful Business
Have you ever wondered why some companies have such an irresistible appeal to their customers? Why do we often prefer certain brands over others, even if they offer similar products or services? The answer lies in the power of brand...
Preparing For The Cookie-less Future: Strategies For Effective Marketing
The phasing out of third-party cookies, also known as “the cookie death”, has created a lot of concern and uncertainty in the marketing industry. Digital advertising will undergo a revolutionary change when cookies disappear and the possibilities for effective marketing...
3 tips: How to build brand awareness – With display advertising!
display advertising on a train station.
Understanding Programmatic Advertising And Its Advantages
Imagine that you create an amazing and exciting ad that you believe will deliver excellent results, but upon launch, the outcome is… underwhelming. This probably happened because you didn’t reach the right people or didn’t target them in the right...
How to Master Competitive Analysis for Digital Marketing
In today’s fast-paced digital world, competition is fierce. Every business wants to stand out from the crowd and attract customers. As a digital marketer, it’s essential to stay on top of your game by keeping an eye on your competition....
How to Market your Brand with video: A Guide
Are you planning on starting to make more video content for your business? Good idea! Adding video to your marketing strategy can boost your brand. Read more about how video marketing benefits your business in our latest blogpost. Creating video...
Video Marketing: Benefits for Your Business
Over the past few years, video marketing has emerged as a powerful tool for businesses looking to reach and engage their target audience. With the rise of social media platforms like YouTube, Facebook, Instagram, and TikTok, video content has become...
This is how you overcome Ad Fatigue
Consider the last time you changed the TV channel upon seeing an advertisement that you had already seen multiple times that night, or when you skipped podcast commercials due to hearing the same one over and over again. This is...
What is Brand Equity?
Brand equity is a crucial concept for any company or organization looking to establish a strong presence in the market. It refers to the value that a brand adds to its products or services. In this article, we will explore...
Stop making these 5 mistakes when writing Ad Copy
In the marketing industry, crafting ad copy is probably the most well-balanced combination of artistry and scientific precision. When writing ad copy you always need to make sure that you can test its effectiveness; and still be creative. But, those...