We identified existing mechanisms within the Pubmatic technology that allows for ID-free data export that not only secures the data within the publishers control but also increases audience addressability. By not relying on server to server exports we increase reach in audiences for programmatic use.
Read all about it on the Pubmatic case website.
How to get started with BRAIN.MEDIA
- Integrate and instantly start pushing data to Pubmatic, ID-free
- Use “ready-to-use” audiences or build your own combinations of socio-economic, demographical, contextual and interest-based data.