Read about successful cases with SAM.
SAM - The missing piece of the puzzle for RoyalDesign.se
Hear what Martin Magnusson, Marketing Director at RoyalDesign.se, has to say about their implementation of Strategic Audience Map.
CPM v. CTR - what is the price for the click?
We investigated the effect of display advertising on Google Searches. Is there any relation between clicks on google search and branding campaigns?
Targeted Display Advertisings Effect on Google Searches
Targeted display advertising can directly influence the searches done on Google, and the effect is almost immediate.
ID-FREE: Cookie-based vs. ID-free Targeting
To replace traditional cookie-based targeting with ID-free targeting options is possible without losing campaign performance