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Marketing Key Insight: Everyone is Not Your Customer

Marketing Key Insight: Everyone is Not Your Customer

One common mistake many businesses make is assuming that their product or service is suitable for everyone. The truth is, not everyone is your customer. Recognizing this fact is essential for developing a targeted and impactful marketing strategy. In this...

July 24, 2023

Try These Strategies For Effective Marketing Without Third-Party Cookies

1st party data 3rd party data Customer analysis GDPR strategicaudiencemap

Try These Strategies For Effective Marketing Without Third-Party Cookies

The phasing out of third-party cookies, also known as “the cookie death”, has created a lot of concern and uncertainty in the marketing industry. Digital advertising will undergo a revolutionary change when cookies disappear and the possibilities for effective marketing...

May 25, 2023

Use Your Customer Data to Create More Efficient Marketing

1st party data 3rd party data Insights Mosaic lifestyles News sme companies strategicaudiencemap

Use Your Customer Data to Create More Efficient Marketing

As a commercial business with consumers as your customer it is obvious that your customers data are your most valuable asset, and the asset that drives your business. And in a time where the market is moving fast it is...

July 18, 2022

Transactional data and relations data is gold, but hard to leverage into your marketing, on their own

1st party data 3rd party data News sme companies strategicaudiencemap

Transactional data and relations data is gold, but hard to leverage into your marketing, on their own

When it comes to transactional data, businesses have a lot of valuable information at their disposal. This data can be used to improve customer loyalty, better target marketing efforts, and increase sales. However, transactional data alone is not enough to...

July 18, 2022

Category: 1st party data

Marketing Key Insight: Everyone is Not Your Customer

Use Your Customer Data to Create More Efficient Marketing

Transactional data and relations data is gold, but hard to leverage into your marketing, on their own

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