Use Your Customer Data to Create More Efficient Marketing
As a commercial business with consumers as your customer it is obvious that your customers data are your most valuable asset, and the asset that drives your business. And in a time where the market is moving fast it is...
Transactional data and relations data is gold, but hard to leverage into your marketing, on their own
When it comes to transactional data, businesses have a lot of valuable information at their disposal. This data can be used to improve customer loyalty, better target marketing efforts, and increase sales. However, transactional data alone is not enough to...
Vad kommer att ersätta 3:e parts cookies?
Artikeln tidigare publicerad på brainnordic.com Vi lever i en tid när cookies talas om högt och lågt, alla pratar om det men få kanske faktiskt förstår vad det är och vad som kommer istället. Kortfattat: 3:e parts cookies är en...
Brain Nordic on the end of 3rd party cookies, and what comes after…
With almost 10 years experience of publisher data I can say the following: the problem for publishers aren’t that they need their own data platform. The problem is that you don’t have enough reach in the data on your own,...