How to Connect with Your Target Market: An Analysis of Consumer and Customer Impact on Digital Marketing
Understanding customer behaviour is essential for any business looking to connect with their target market. By analyzing consumer trends and customer preferences, businesses can better understand how to reach out to potential customers through digital marketing channels. In this article,...
CPM v. CTR – what is the price for the click?
We know that display advertising is an effective way to get brand exposure and drive indirect activities like Google searches. We did a case study where we investigated the effect of display advertising on Google searches (read more about it...
Targeted Display Advertisings Effect on Google Searches
Targeted display advertising can directly influence the number of searches done on Google, and the effect is almost immediate. If you have positioned your Google Ads to be prepared for the increase you will be able to get better effect...