How to Maximize Your Ad Spend
In todays fast paced marketing landscape, it can be difficult to determine how to divide your ad spend. There are new channels, technologies, and best practices emerging all the time. All of us marketers try to stay up to date...
GDPR and Customer Analytics: What You Need to Know in 2022
As of May 25, 2018, the General Data Protection Regulation (GDPR) is now in effect. This new regulation has caused a lot of confusion for businesses when it comes to customer data. Many companies are unsure if they are GDPR...
How an audience analysis creates a great base for digital marketing
As a business-to-consumer (B2C) marketer, audience analysis is one of the most important steps in creating a great digital marketing strategy. By understanding your audience, you can more effectively target them with your marketing and communication. There are several key...