Why the sales and markting teams should work closer together
Too often, sales and marketing teams operate as if they are two completely different businesses. Sales focuses on making sales and bringing in new customers, while marketing is responsible for branding, creating content, and generating leads. While there are some...
As a C-level executive it’s your job to make data accessible and create a data culture
Accessible data is key for business growth as companies with a data culture are more likely to succeed and reach their business goals. Forrester Research shows that when organisations become more data powered and insights driven, they create competitive advantages....