Stop making these 5 mistakes when writing Ad Copy
In the marketing industry, crafting ad copy is probably the most well-balanced combination of artistry and scientific precision. When writing ad copy you always need to make sure that you can test its effectiveness; and still be creative. But, those...
How to Maximize Your Ad Spend
In todays fast paced marketing landscape, it can be difficult to determine how to divide your ad spend. There are new channels, technologies, and best practices emerging all the time. All of us marketers try to stay up to date...
How can you track your website traffic in a secure way that does not violate GDPR or Schrems II?
There are a number of website traffic analysis tools available that claim to be GDPR compliant. However, it is important to understand how these tools work in order to determine whether or not they actually meet GDPR standards. One popular...
How an audience analysis creates a great base for digital marketing
As a business-to-consumer (B2C) marketer, audience analysis is one of the most important steps in creating a great digital marketing strategy. By understanding your audience, you can more effectively target them with your marketing and communication. There are several key...
How Strategic Audience Map helps B2C businesses become data-driven and automate their marketing
Marketing managers, if you’re not using our Strategic Audience Map software, you’re missing out on a valuable tool for understanding your customers and driving your business. Here are four reasons why: 1. You can’t plan based on one view of...
Put your data in a context in order to make it actionable in your marketing activities
In order to be effective in your marketing, it’s important to understand your customers. However, this can be difficult when you have different data sets in different channels. Most digital marketing data today is 1st party data that is native...
Why is first-party data so hard to come by, and why are publishers not seizing the opportunity to provide the data advertisers want?
1st party data is the data that a company collects about its own customers and prospects. This data is highly valuable to advertisers, who can use it to target the advertising more effectively. However, 1st party data is often difficult...
10 Marketing Trends for 2022: What to Expect in the World of Marketing
It’s hard to believe, but it’s 2022 already! And with that comes new marketing trends that businesses need to be aware of. In this post, we will discuss 10 different marketing trends that you can expect in the world of...
SCHREMS II: What It Means for Web Analytics and Digital Marketing
The SCHREMS II ruling is having a major impact on web analytics and digital marketing. The new regulations changes the way companies collect and store data, making it more difficult to gather customer information. This could have a significant impact...
What is the DSA – Digital Services Act?
The idea behind the Digital Services Act (DSA) is to protect users and their rights on the internet. The vision is to allow websites to take greater responsibility for the illegal distribution of data, and thus contribute to higher transparency....