How to Maximize Your Ad Spend
In todays fast paced marketing landscape, it can be difficult to determine how to divide your ad spend. There are new channels, technologies, and best practices emerging all the time. All of us marketers try to stay up to date...
How Strategic Audience Map helps B2C businesses become data-driven and automate their marketing
Marketing managers, if you’re not using our Strategic Audience Map software, you’re missing out on a valuable tool for understanding your customers and driving your business. Here are four reasons why: 1. You can’t plan based on one view of...
Put your data in a context in order to make it actionable in your marketing activities
In order to be effective in your marketing, it’s important to understand your customers. However, this can be difficult when you have different data sets in different channels. Most digital marketing data today is 1st party data that is native...
As a C-level executive it’s your job to make data accessible and create a data culture
Accessible data is key for business growth as companies with a data culture are more likely to succeed and reach their business goals. Forrester Research shows that when organisations become more data powered and insights driven, they create competitive advantages....
Use Your Customer Data to Create More Efficient Marketing
As a commercial business with consumers as your customer it is obvious that your customers data are your most valuable asset, and the asset that drives your business. And in a time where the market is moving fast it is...