Why publishers are getting behind in the data game (or: Why ARE publishers getting behind in the data game?)
Publishers are lagging behind when it comes to data, and the distance to global giants are increasing. So what is a publisher to do? I think that the the business is fear-driven rather than opportunity-driven, and this have long reaching...
It-chefernas önskningar – det vill tidningarna att tekniken ska lösa
Vilka system klarar ni er inte utan? Nu i tider där det händer mycket inom data-hantering med blockering av tredjepartscookies med mera så är vår dataplattform Brain ett centralt system för oss.
Stampen Media is ready for the expiration of 3rd Party Cookies
Stampen Media launches multiple future-proof solutions to manage the blocking of 3rd party cookies. Many browsers already blocks 3rd party cookies and they will soon be but a memory also for Google. Stampen Media shifts gears to make sure advertisers...
The Effect on Audience Reach by 3rd Party Cookie Expiration – April 2021
If you are only using 3rd Party Audiences that are based on 3rd Party Cookies you are only targeting 35% of the market. And moving towards ZERO by every day that passes.
BRAIN.MEDIA – 1st party audiences
The main contender for replacing 3rd party cookies is the 1st party audiences, based on 1st party IDs. Now we are providing 1st party audiences to publishers through our BRAIN.MEDIA service.
What does cookie-less, ID free or cookie free mean for advertisers & publishers?
In a world where most of the online marketing has been using 3rd party cookies for targeting advertising for the last two decades the disruption of the 3rd party cookie will have real impact on advertising. Things that has been...
Launching: Brain.Media – The “one-stop-data-shop” for Publishers
So what is Brain.Media? This is a simple integration that will put a full coverage data offering in the hands of any publisher, no matter of the current status of your data maturity. Fast time-to-market, easy integration, ready to go...
3 tips: How you can build brand awareness – With display advertising!
display advertising on a train station.