What is Brand Equity?
Brand equity is a crucial concept for any company or organization looking to establish a strong presence in the market. It refers to the value that a brand adds to its products or services. In this article, we will explore...
How to Maximize Your Ad Spend
In todays fast paced marketing landscape, it can be difficult to determine how to divide your ad spend. There are new channels, technologies, and best practices emerging all the time. All of us marketers try to stay up to date...
The Art of Writing an Effective Contextual Native Ad: A Guide for Marketers
Have you ever got stuck while writing your Contextual Native ad? Don’t worry! It’s an advertising form that can be quite tricky, since there are many different factors that you need to keep in mind. Balancing all these factors can...
How does GDPR affect you and your business?
The General Data Protection Regulation (GDPR) is a comprehensive privacy law that came into effect on May 25, 2018, after being adopted by the European Union in April 2016. The law was created in response to growing concerns about data...
How to find your niche – and why its important
A woman working on her niche on a computer
5 snabba frågor med Ulrika på Mentor Sverige
Ulrika Horn på Mentor Sverige får 5 snabba frågor från oss på Strategic Audience Map.
