Use Your Customer Data to Create More Efficient Marketing
As a commercial business with consumers as your customer it is obvious that your customers data are your most valuable asset, and the asset that drives your business. And in a time where the market is moving fast it is...
Transactional data and relations data is gold, but hard to leverage into your marketing, on their own
When it comes to transactional data, businesses have a lot of valuable information at their disposal. This data can be used to improve customer loyalty, better target marketing efforts, and increase sales. However, transactional data alone is not enough to...
Businesses that invest in marketing software become faster and more efficient
As marketing strategies and tools continue to evolve, so too do the software services available to businesses. Marketing software can assist companies in becoming faster and more efficient with their marketing, giving them a competitive edge. They do this by...
Data has become the great divider between successful businesses and those that are not
In today’s data-driven world, businesses that are able to make decisions based on data are more likely to be successful than those that don’t. They do things like collect data, grow their data, and use data as a base for...
Why is first-party data so hard to come by, and why are publishers not seizing the opportunity to provide the data advertisers want?
1st party data is the data that a company collects about its own customers and prospects. This data is highly valuable to advertisers, who can use it to target the advertising more effectively. However, 1st party data is often difficult...
10 Marketing Trends for 2022: What to Expect in the World of Marketing
It’s hard to believe, but it’s 2022 already! And with that comes new marketing trends that businesses need to be aware of. In this post, we will discuss 10 different marketing trends that you can expect in the world of...
How to Connect with Your Target Market: An Analysis of Consumer and Customer Impact on Digital Marketing
Understanding customer behaviour is essential for any business looking to connect with their target market. By analyzing consumer trends and customer preferences, businesses can better understand how to reach out to potential customers through digital marketing channels. In this article,...
SCHREMS II: What It Means for Web Analytics and Digital Marketing
The SCHREMS II ruling is having a major impact on web analytics and digital marketing. The new regulations changes the way companies collect and store data, making it more difficult to gather customer information. This could have a significant impact...
Summer success with digital marketing: How to Stay Ahead of the Competition!
Summer is a time when businesses can see a decline in sales. People are on vacation, out of town, or just not thinking about shopping. However, with the right digital marketing strategy, you can still succeed during the summer months....
Can the marketing department and the sales team work together?
How can the marketing department and the sales team work better together? Usually these two groups work separately, but what would happen if you combine these two different skills? Here are three suggestions on how marketing and sales can work...