What is the difference between an advertising agency, media agency and a digital agency?
Knowing what type of agency you need is not always easy, especially if you do not even know what it is you really need… and the concepts of the agencies will not be any fewer: media agency, advertising agency, communications...
1:a Parts Data Guide – Google, Facebook & Programmatisk annonsering
Artikeln tidigare publicerad på brainnordic.com När 3:e parts cookien försvinner kommer 1:a parts cookies, ID.n och Data bli det nya svarta, den nya metoden för att kunna styra mot rätt konsumenter, kunder och potentiella kunder. Men vilken 1:a parts data...
Pros & Cons of the GDPR
We all know that the GDPR and the stricter data legislation is here to stay. And as I see it there are both Pros and Cons with this new stricter legislation. Lets try to define those benefits as well as...
Vad kommer att ersätta 3:e parts cookies?
Artikeln tidigare publicerad på brainnordic.com Vi lever i en tid när cookies talas om högt och lågt, alla pratar om det men få kanske faktiskt förstår vad det är och vad som kommer istället. Kortfattat: 3:e parts cookies är en...
Brain Nordic on the end of 3rd party cookies, and what comes after…
With almost 10 years experience of publisher data I can say the following: the problem for publishers aren’t that they need their own data platform. The problem is that you don’t have enough reach in the data on your own,...
Targeted Display Advertisings Effect on Google Searches
Targeted display advertising can directly influence the number of searches done on Google, and the effect is almost immediate. If you have positioned your Google Ads to be prepared for the increase you will be able to get better effect...