Data has become the great divider between successful businesses and those that are not
In today’s data-driven world, businesses that are able to make decisions based on data are more likely to be successful than those that don’t. They do things like collect data, grow their data, and use data as a base for...
Why is first-party data so hard to come by, and why are publishers not seizing the opportunity to provide the data advertisers want?
1st party data is the data that a company collects about its own customers and prospects. This data is highly valuable to advertisers, who can use it to target the advertising more effectively. However, 1st party data is often difficult...
10 Marketing Trends for 2022: What to Expect in the World of Marketing
It’s hard to believe, but it’s 2022 already! And with that comes new marketing trends that businesses need to be aware of. In this post, we will discuss 10 different marketing trends that you can expect in the world of...
How to Connect with Your Target Market: An Analysis of Consumer and Customer Impact on Digital Marketing
Understanding customer behaviour is essential for any business looking to connect with their target market. By analyzing consumer trends and customer preferences, businesses can better understand how to reach out to potential customers through digital marketing channels. In this article,...
SCHREMS II: What It Means for Web Analytics and Digital Marketing
The SCHREMS II ruling is having a major impact on web analytics and digital marketing. The new regulations changes the way companies collect and store data, making it more difficult to gather customer information. This could have a significant impact...
Summer success with digital marketing: How to Stay Ahead of the Competition!
Summer is a time when businesses can see a decline in sales. People are on vacation, out of town, or just not thinking about shopping. However, with the right digital marketing strategy, you can still succeed during the summer months....
What is the difference between an advertising agency, media agency and a digital agency?
Knowing what type of agency you need is not always easy, especially if you do not even know what it is you really need… and the concepts of the agencies will not be any fewer: media agency, advertising agency, communications...
Brain Nordic & Delphi law firm – GDPR and Digital Marketing
The experts Agnes Hammarstrand, Emilia Larson and Martin Bergqvist discuss and address questions about GDPR and digital communication. What does the disappearance of a 3rd party cookie mean, when does it disappear and what do you do instead? What should...
1:a Parts Data Guide – Google, Facebook & Programmatisk annonsering
Artikeln tidigare publicerad på brainnordic.com När 3:e parts cookien försvinner kommer 1:a parts cookies, ID.n och Data bli det nya svarta, den nya metoden för att kunna styra mot rätt konsumenter, kunder och potentiella kunder. Men vilken 1:a parts data...
Pros & Cons of the GDPR
We all know that the GDPR and the stricter data legislation is here to stay. And as I see it there are both Pros and Cons with this new stricter legislation. Lets try to define those benefits as well as...