Vad kommer att ersätta 3:e parts cookies?
Artikeln tidigare publicerad på brainnordic.com Vi lever i en tid när cookies talas om högt och lågt, alla pratar om det men få kanske faktiskt förstår vad det är och vad som kommer istället. Kortfattat: 3:e parts cookies är en...
Brain Nordic on the end of 3rd party cookies, and what comes after…
With almost 10 years experience of publisher data I can say the following: the problem for publishers aren’t that they need their own data platform. The problem is that you don’t have enough reach in the data on your own,...
CPM v. CTR – what is the price for the click?
We know that display advertising is an effective way to get brand exposure and drive indirect activities like Google searches. We did a case study where we investigated the effect of display advertising on Google searches (read more about it...
Targeted Display Advertisings Effect on Google Searches
Targeted display advertising can directly influence the number of searches done on Google, and the effect is almost immediate. If you have positioned your Google Ads to be prepared for the increase you will be able to get better effect...