4 reasons to use market segmentation
The definition of market segmentation: Market segmentation is to divide a broad population or target market into subgroups of consumers according to certain common factors. These can be based on demographics (age, gender, etc.), geography, attitudes and behavior. But, why...
Why is data important for growth?
A good analysis of customer data can contribute to a greater understanding of who the customer is. This also includes how you as a company can reach them in the best way. However, starting from data and insights is not...
4 Awesome Email Marketing Tips You Need to Know To Boost Sales
People are leery of promotional emails, so it’s important not to annoy potential customers with your campaign. Here are 10 tips to help you avoid that problem. 1. Don’t flood your customers’ inboxes. When considering the ways your email marketing campaign can...
Why does customer analytics matter in business?
In the digital age of constant customer connectivity, your business must be accessible consistently through desktop, mobile and social media platforms. Your customers expect a quick and seamless experience when buying products or searching for services. With consumers having less...
How to Meet Customers At Their Pain Points
It’s long been said that customers don’t make purchases for the “features and benefits” of what a product or service has to offer. Rather, they purchase when they truly feel something will solve a problem that’s causing them a real...
5 reasons to invest in and use digital marketing
Measurability is the great advantage of digital marketing. Choose digital channels carefully – rather quality in a few than none at all. If you are not online, you are not in today’s world at all, but it is not enough...
Why website design is important for SEO
The goal of SEO is to bring the right people to your website. But that’s only half the battle. Once they’re on the website, the design of your website is responsible for creating a clear experience, free of confusion, which...
2022 and third-party cookies
The third-party cookie has long been the basis for effective digital marketing, web analytics and personalization. Third-party cookies are used to collect large amounts of data about users, but after the turn of the year, the Chrome browser will start...
What is a third-party cookie?
Cookies are a small text file with data stored on your computer that helps identify your browser the next time you visit the same site. So it’s a way to improve your online experience. For example, they allow you to...
SAM Update v.1.2.1
Review changes in SAM. Latest update contains important feature-changes that affect how you read and interact with SAM.