How can you track your website traffic in a secure way that does not violate GDPR or Schrems II?
There are a number of website traffic analysis tools available that claim to be GDPR compliant. However, it is important to understand how these tools work in order to determine whether or not they actually meet GDPR standards. One popular...
SCHREMS II: What It Means for Web Analytics and Digital Marketing
The SCHREMS II ruling is having a major impact on web analytics and digital marketing. The new regulations changes the way companies collect and store data, making it more difficult to gather customer information. This could have a significant impact...