The main contender for replacing 3rd party cookies is the 1st party audiences, based on 1st party IDs. This technology is very similar to the “old” way of doing things with 3rd party cookies, but with a few modifications. And we are now providing 1st party audiences to publishers through our BRAIN.MEDIA service.
Our first 1st party audience integration is with Adform on behalf of our customer Stampen Media.
So what do you need to do and think about in order to start using 1st party audiences?
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