How can the marketing department and the sales team work better together? Usually these two groups work separately, but what would happen if you combine these two different skills?
Here are three suggestions on how marketing and sales can work more efficiently together:
Learn from each other
The sales team needs to learn how digital channels work and the importance of being visible and creating their own brand on these platforms. Marketing, on the other hand, needs to gain a deeper insight into what the customer journey looks like in practice. By working together, a better understanding can be created for the entire customer journey.
It is significant that the marketing department shares upcoming offers to its employees on the sales front in good time. This is to make it easier for the entire organisation to communicate to customers in the same language.
Create content that engages sales
Relevant content on social channels creates a good reason for salespeople to engage new and existing contacts in both social media and personal emails. – Of course, this is also a significant fuel for the organisation’s social selling activities.