How can you track your website traffic in a secure way that does not violate GDPR or Schrems II?

How can you track your website traffic in a secure way that does not violate GDPR or Schrems II?

There are a number of website traffic analysis tools available that claim to be GDPR compliant. However, it is important to understand how these tools work in order to determine whether or not they actually meet GDPR standards. One popular option for website traffic analysis is Google Analytics. However, Google Analytics has come under fire for its data collection practices.

In order to comply with GDPR, Google Analytics has made a number of changes to its data collection practices. However, it is still unclear whether or not these changes are sufficient to meet GDPR standards.

Another option for website traffic analysis is to use a tool that does not collect any personal data. This type of tool can be used to track website traffic without violating GDPR. However, it is important to note that these tools may not provide as much data as tools that do collect personal data.

This article provides an overview of the different website traffic analysis options available and how they can be used in a way that does not violate GDPR. It is important to choose a website traffic analysis tool that meets your needs and does not violate GDPR. There are a number of options available, so be sure to do your research before choosing a tool.

With the passage of the General Data Protection Regulation (GDPR), website owners need to take extra care to ensure that they are not collecting personal data from their website visitors without their consent. One of the most common ways website owners collect personal data is through website traffic analysis tools like Google Analytics. But there is also other tools such as: Crazy Egg, Kissmetrics, Mixpanel, Optimizely, Piwik PRO, Segment, Clicky.

Out of the website traffic analysis tools listed above, Crazy Egg, Kissmetrics, Mixpanel, Piwik PRO, and Segment are all considered to be GDPR and Schrems safe. BUT. The final word has not been said in this matter yet so do your homework before implementing new analytical tools.

Benefits with secure advanced website analytics:

  • website traffic tracking
  • marketing effectiveness measurement
  • understanding website behaviour
  • feeling confident in your website data security

The following cases are active court cases right now that involve Google Analytics:
  • Schrems II
  • Google v. UK
  • CNIL v. Google

Schrems II is a court case that is currently being heard in the European Union. The case is challenging the legality of Google Analytics under GDPR.

The plaintiff in the case, Max Schrems, argues that Google Analytics violates GDPR because it collects personal data without consent. He also argues that Google has not done enough to ensure that the data collected by Google Analytics is secure.

The UK case is similar to the Schrems II case, but it is specifically focused on the use of Google Analytics by the UK government.

The CNIL case is a French data protection authority that has fined Google for violating GDPR. The authority has argued that Google did not obtain consent from website visitors before collecting their personal data.

These cases are still ongoing, but they illustrate the potential risks associated with using Google Analytics. If you are using Google Analytics on your website, it is important to be aware of these risks and make sure that you are taking steps to protect the personal data of your website visitors.

What is actually SAM
and how can we help you?

Subscribe to our newsletter to learn more about marketing and insights! 


Related Posts