Media agencies are under fire by smart software, and what does it mean for you as an advertiser?

It’s no secret that marketing is expensive. In fact, marketing budgets have been on the rise for years now, and show no signs of slowing down. The reason for this is simple: in order to be successful, businesses need to market their products and services effectively. However, only a fraction of marketing budgets actually turn into marketing results. The rest is eaten up by technology costs, in-house salaries, and marketing consultants.

This is where marketing automation comes in. By using software to automate marketing tasks, businesses can save time and money. Marketing automation solutions are becoming more and more popular, as they offer a way to improve marketing efficiency and effectiveness.

There are many great examples of marketing automation solutions out there.

  • HubSpot
  • Marketo
  • Pardot
  • Salesforce Marketing Cloud
  • Adobe marketing cloud

The latest on the market is Strategic Audience Map. It’s a data-driven marketing platform that tailored to help B2C-businesses save time and money by making marketing more accurate, faster, and cheaper to manage.

The reason marketing is so hard to manage is because it’s a complex process. There are many tasks that need to be performed in order to be successful, and it can be difficult to keep track of them all. marketing automation solutions can help by automating some of the tasks, making them easier and more efficient to perform.

Marketing consultants and media agencies provide their customers with expert advice and services that help them achieve their marketing goals. They can help with everything from creating marketing plans and budgets to executing the campaigns themselves. They have the experience and knowledge necessary to help businesses succeed in marketing, and can provide valuable insights and guidance. However, their services are less unique than they want you to know. Too many agencies re-use old media plans or have more or less the same media mix for all of their customers. i.e. the recipe is the same, only the person eating changes.

But this is also great news for companies such as ours. If there are best practices then software can automate and save time and money 💰 Add BIG DATA, AI and Integrity safe methods for targeting your marketing and you have the means to save thousands(!) $$$ every year.

Today Strategic Audience Map offers ways to automate your Display, Video, Native and DOOH marketing, but additional channels are just around the corner.

The SAM Process looks like this:

  1. Analyze your Customers
  2. Create a Strategy and Marketing Brief
  3. Launch your Marketing
  4. Optimize based on your 1st Party Data

This complete process is available through our service and can help you kick-start your marketing strategy, make your advertising more cost-efficient and get 100% data-driven through your own customer data – that is your most valuable asset.

Media agency fees in the USA can vary greatly, depending on the size and scope of the agency. Larger agencies typically charge more than smaller agencies. Some of the larger and more well-known agencies include Ogilvy & Mather, TBWA\Chiat\Day, and Dentsu Aegis Network.

Smaller agencies often offer more personalized service, and may be a better option for businesses that are just starting out or that don’t have a large marketing budget. Some of the smaller agencies include The Media Kitchen, Big Fuel, and Laundry Service.

Examples of hourly rates for large media agencies:

  • Ogilvy & Mather: $595
  • TBWA\Chiat\Day: $545
  • Dentsu Aegis Network: $500
  • The Media Kitchen: $475
  • Big Fuel: $450
  • Laundry Service: $425

These are figures we found through Google and might not be exact representative prices and 100% up to date…

But managing your average display campaign means at least 5-10 hour of work for a media agency, and already there you have made back your investment in Strategic Audience Map. Please let us know if you would like to have a brief call to see how we might be able to help you 🙂

What is actually SAM
and how can we help you?
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