Why Do So Many Strategies Fail?
Leaders focus on the parts rather than the whole. Summary. Today it’s not unusual for corporations that have dominated their markets for decades to be blindsided by upstarts with radical new business models. A lot of young ventures, on the...
The Rise of the ‘Digital High Street’: 5 Ways European Businesses Can Improve Their Digital Presence
Transforming operations to an online business model is challenging, but technology has paved the way for a much more seamless transition in building a digital presence online. Traditional high streets are on the decline, and have been since before the Covid-19...
How Investing in Strategic Partnerships Can Help Grow Your Business
The best entrepreneurs understand the power of people. Whether thinking about accessible healthcare or, more broadly, startup success, collaboration and partnerships have always been vital, even before the pandemic strengthened the need for a collective approach. Of course, for entrepreneurs looking...
What Drives Growth in Midsize Firms?
Summary. How does growth transpire in the underrecognized midsize firm? In the authors’ research, they found that the owners, CEOs, and top managers of midsize companies tend to describe their competitive advantage in terms of who they know (connections) and what they’re able...
The Small Business Owner’s Guide to Data Analytics
Data analysis isn’t just for corporations. Small businesses can benefit from big-data technology, too. Big-data technology is quickly transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt...
How Entrepreneurs Are Capitalising on Digital Transformation in the Age of the ‘New Normal’ //entrepreneur.com
The Covid-19 pandemic has carried a significant impact on the rate in which businesses are embracing digital transformation. The health crisis has created an almost overnight need for traditional brick and mortar shopping experiences to regenerate into something altogether more adaptive and...
Targeted True Native – The Right Content in the Right Context to the Right Audience
True Native advertising consists of sponsored articles that are read directly in the trusted context of each publisher site to provide users with the most optimal reading experience.
Strategic Audience Map now available in Norway!
We are proud to finally announce the Strategic Audience Map is now also available in Norway! Strategic Audience Map (SAM) creates valuable insights about your customer that allows you to act on these insights and grow your business. With the...
Brain Nordic on the end of 3rd party cookies, and what comes after…
With almost 10 years experience of publisher data I can say the following: the problem for publishers aren’t that they need their own data platform. The problem is that you don’t have enough reach in the data on your own,...
CPM v. CTR – what is the price for the click?
We know that display advertising is an effective way to get brand exposure and drive indirect activities like Google searches. We did a case study where we investigated the effect of display advertising on Google searches (read more about it...