5 Critical Website Traffic Metrics You Should Know
Website traffic is one of the most important metrics of an online marketing campaign, but to fully understand it, you need to break it down into several sub-metrics. Website traffic is one of the most important metrics of an online...
Apple’s Privacy Updates Push CMO’s Into A Cookie-Less World
As Apple cracks down on tracking its users, we are moving toward a cookie-less world. With Apple’s recent IDFA changes, similar changes rumored to be coming to the Google Play Store, and more stringent privacy regulations that give consumers the...
Does data privacy equate to security? Here’s what to know
Understanding their differences is not just a matter of semantic clarification. One Pew Research survey characterizes Americans as “concerned, confused, and feeling lack of control” over their perception of data privacy and security. Majority of the respondents say that they understand little...
Why Do So Many Strategies Fail?
Leaders focus on the parts rather than the whole. Summary. Today it’s not unusual for corporations that have dominated their markets for decades to be blindsided by upstarts with radical new business models. A lot of young ventures, on the...
The Rise of the ‘Digital High Street’: 5 Ways European Businesses Can Improve Their Digital Presence
Transforming operations to an online business model is challenging, but technology has paved the way for a much more seamless transition in building a digital presence online. Traditional high streets are on the decline, and have been since before the Covid-19...
How Investing in Strategic Partnerships Can Help Grow Your Business
The best entrepreneurs understand the power of people. Whether thinking about accessible healthcare or, more broadly, startup success, collaboration and partnerships have always been vital, even before the pandemic strengthened the need for a collective approach. Of course, for entrepreneurs looking...
What Drives Growth in Midsize Firms?
Summary. How does growth transpire in the underrecognized midsize firm? In the authors’ research, they found that the owners, CEOs, and top managers of midsize companies tend to describe their competitive advantage in terms of who they know (connections) and what...
The Small Business Owner’s Guide to Data Analytics
Data analysis isn’t just for corporations. Small businesses can benefit from big-data technology, too. Big-data technology is quickly transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt...
How Entrepreneurs Are Capitalising on Digital Transformation in the Age of the ‘New Normal’ //entrepreneur.com
The Covid-19 pandemic has carried a significant impact on the rate in which businesses are embracing digital transformation. The health crisis has created an almost overnight need for traditional brick and mortar shopping experiences to regenerate into something altogether more adaptive and...
Targeted True Native – The Right Content in the Right Context to the Right Audience
True Native advertising consists of sponsored articles that are read directly in the trusted context of each publisher site to provide users with the most optimal reading experience.