Data, Customer Analytics & Marketing
Part 1: Automated marketing, the basics & the plan
This lesson contains the basics for creating a marketing strategy based on data. How to define your market, set your strategic goals and finally define the activities that will lead to more sales and ensure you reach your growth goals.
Part 2: Put the pieces together & do marketing!
Lesson 2 is about how to define your strategy and the ads themselves. We will dig into the marketing options, how to think when you optimize and target your advertising.
Part 3: How to get started with the automation
The final lesson is all about how to get started in adding data and automating the process when it comes to collecting your data, generate the customer analysis, set the strategy and make the plan.