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Marketing Analytics: Your Key to Data-Driven Growth
Today’s business landscape is extremely fast-paced, and marketing analytics is a crucial tool for evaluating the effectiveness and success of marketing activities. By harnessing the power of data, businesses can gain valuable insights into customer behavior, optimize marketing strategies, and...
Data-Driven Marketing Magic: Tailor Marketing Strategies for Different Cultures
The world is getting smaller, but that doesn’t mean that everyone is the same. Different cultures have different values, beliefs, and ways of communicating, which means that marketing strategies need to be tailored to each specific audience.This is where the...
Brain Nordic joins the IAB Transparency Consent Framework
Today, Digital Brain Nordic AB announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain...
Leveling up: Experience The Potential of Gaming Advertising
In a world where the lines between virtual and real-life experiences are increasingly blurred, gaming advertising has emerged as a powerful tool for marketers to connect with a highly engaged audience. As gamers immerse themselves in captivating virtual universes, the...
Explore the Unknown: The Importance of Trying New Marketing Channels and Strategies
As a marketer today, you’re probably well aware of the high pace of development taking place in the digital market. Staying ahead of the competition today requires more than just traditional marketing tactics. As consumer behavior, technology, and trends continue...
When Consumers Vanish: 5 Ways to Stay Relevant & Grow
There are times when consumer demand fluctuates, and sales for your offering may decline. This usually happens when the market is retreating, consumers are cutting back on consumption and above all looking for better prices & deals. Navigating these downturns...
Marketing Key Insight: Everyone is Not Your Customer
One common mistake many businesses make is assuming that their product or service is suitable for everyone. The truth is, not everyone is your customer. Recognizing this fact is essential for developing a targeted and impactful marketing strategy. In this...
Winning in the Summer Holiday Season: Expert Tips for Effective Marketing
Summer is known to be somewhat of a slow period in the business world. Many take vacations and lie low. Sun & bath are rightly at the top of the schedule for many vacationers. However, the summer period is not...
YouTube: A Marketers Dream With… Unique Challenges
Few platforms have captured the attention and engagement of users like YouTube. With its massive user base and extensive reach, YouTube has become a goldmine for marketers seeking to connect with their target audiences. However, alongside this vast opportunity lies...
Empower Your Digital Marketing: Fuel Success with Audience Analysis
As a business-to-consumer (B2C) marketer, audience analysis is one of the most important steps in creating a great digital marketing strategy. By understanding your audience, you can more effectively target them with your marketing and communication. You can read more...
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Successful companies use insights in their daily work and not least in their marketing. Good marketing means doing it according to the rules: analysis, strategy, marketing and optimization.