When talking to a new client, we often hear that many CMOs and CMOs struggle to keep track of all the different marketing channels and need to create a custom audience strategy for each channel. Not to mention collecting and evaluating marketing data from each channel. This is a real problem for CMOs everywhere and one of our areas of focus.
Target your marketing smarter by knowing who your customers are, where they are and when they are there.
Automate your marketing based on insights from your audience analysis. One-click-marketing for real.
There is a gap between customer data such as transactional and identity data and the data that marketers work with which is more "here and now", making it difficult to use customer data in their marketing strategies.
We have tackled this challenge by using the leading market segmentation Mosaic Lifestyles and making it available with a single click. With Mosaic Lifestyles, you can compare your customers with the entire population to identify which target groups are most relevant to you in your marketing.
This way you can get to know your customers and prospects in depth with a single click and then use the information to target your marketing just as easily.
As many marketing channels require specialists, it becomes increasingly difficult (and expensive) to manage them. Most marketing managers already struggle to keep track of the channels they use today.
We identified this problem early and have gathered 8 different marketing channels in one place. Simple and flexible - and data-driven. Book an introduction and see if our solution is right for you.
Over 160 companies work insights-driven with the help of SAM!
"Strategic Audience Map has made it easier for us to base our marketing on our customers and first-party data."
"SAM helps us become more data-driven and identify new market segments that we wouldn't have identified otherwise."
"Strategic Audience Map is really a piece of the puzzle that has been missing for us at Royal Design."