Are you planning on starting to make more video content for your business? Good idea! Adding video to your marketing strategy can boost your brand. Read more about how video marketing benefits your business in our latest blogpost.
Creating video content can seem quite complicated and costly, but you know what? It doesn’t have to be! Producing videos have become more affordable and accessible than ever before, with the possibility of shooting high-quality 4K footage using just your smartphone. Here’s our 10 step guide on how to get started with video marketing.
1. Define Your Goal
The first step to creating a video marketing campaign is to determine what you want to achieve with it. Do you want to increase brand awareness, drive traffic to your website, or increase sales? Start by setting up the goal!
2. Identify Your Target Audience
Once you’ve established your goal, the next step is to identify your target audience. Who are you trying to reach? What are their interests, demographics, and behaviors? Understanding your audience will help you create a video that resonates with them.
Identifying your target audience can be a challenge. Most companies has an idea of which their target group is, but we always recommend our customers to back their gut feeling with data. Mosaic Lifestyles is a market segmentation tool that we use when identifying our customers target groups. It’s based on population data. You can read more about Mosaic Lifestyles here.
3. Choose the best platform to distribute your video
Choosing the right platform to promote your video is essential because different platforms have different audiences and user behaviours. Each platform has its own strengths and weaknesses, and it’s important to consider them when deciding where to promote your video.
Additionally, each platform has its own algorithm and rules for promoting content. Understanding these algorithms and rules can help you to optimize your video for each platform and increase its visibility to the right audience. For example, on YouTube, optimizing your video title, description, and tags can help your video rank higher in search results, while on Facebook, focusing on engagement metrics like likes, comments, and shares can increase your video’s reach.
4. Develop Your Message & Choose Your Video Type
Your message should be clear and concise. It should communicate what makes your product or service unique and why customers should choose you over your competitors. Make sure that you have analysed the market and competitors before you execute this step.
There are different types of videos that you can create, including explainer videos, product demos, customer testimonials, and brand stories. Choose the one that best aligns with your goal and message. What type of video is the best choice depends on which platform you choose to distribute your video on. Check out the video content on the platform to get a good idea about what kind of videos perform well and less good.
5. Script and Storyboard Your Video
Once you’ve chosen your video type, it’s time to script and storyboard your video. Your script should be engaging and persuasive, and your storyboard should visually represent your script. By planning and scripting your video, you can ensure that it effectively communicates your message to your audience.
6. Choose Your Filming Location and Equipment
Depending on the type of video you’re creating, you may need to film on location or in a studio. Choose the equipment that best suits your needs, such as a camera, tripod, and lighting. But, remember that if you’re posting it on social media a relaxed feeling in mobile format is preferred. Don’t make it too complicated!
7. Record Your Video
Once you have your equipment and location set up, it’s time to record your video. Make sure you capture high-quality audio and video, and record multiple takes to ensure you have enough footage to work with.
Stick to your plan when filming, but play around a bit too. As long as you don’t send live there’s always room for experimentation and improvisation. We want to have fun when creating content!
8. Edit Your Video
Once you have your footage, it’s time to edit your video. This includes adding music, graphics, and special effects, as well as cutting and splicing footage to create a cohesive story. There are a bunch of good video editing tools out there that’s beginner friendly. Do some research and pick the one that suits your needs best.
9. Publish and Promote Your Video
Finally, it’s time to publish your video and promote it on your website and social media channels. Consider using paid advertising to reach a larger audience.
10. Measure the performance of your video
Measuring your video is important to evaluate its success and impact, and to make data-driven decisions on how to improve future video campaigns.
Initially, video marketing may seem daunting, but by experimenting and trying out different concepts, you will be able to craft top-notch video content that reflects your brand. So, consider what you want to achieve with your video marketing, grab a camera and get going. Good luck!