How does GDPR affect you and your business?
The General Data Protection Regulation (GDPR) is a comprehensive privacy law that came into effect on May 25, 2018, after being adopted by the European Union in April 2016. The law was created in response to growing concerns about data...
Use Your Customer Data to Create More Efficient Marketing
As a commercial business with consumers as your customer it is obvious that your customers data are your most valuable asset, and the asset that drives your business. And in a time where the market is moving fast it is...
Transactional data and relations data is gold, but hard to leverage into your marketing, on their own
When it comes to transactional data, businesses have a lot of valuable information at their disposal. This data can be used to improve customer loyalty, better target marketing efforts, and increase sales. However, transactional data alone is not enough to...
1:a Parts Data Guide – Google, Facebook & Programmatisk annonsering
Artikeln tidigare publicerad på brainnordic.com När 3:e parts cookien försvinner kommer 1:a parts cookies, ID.n och Data bli det nya svarta, den nya metoden för att kunna styra mot rätt konsumenter, kunder och potentiella kunder. Men vilken 1:a parts data...
Brain Nordic on the end of 3rd party cookies, and what comes after…
With almost 10 years experience of publisher data I can say the following: the problem for publishers aren’t that they need their own data platform. The problem is that you don’t have enough reach in the data on your own,...