Put your data in a context in order to make it actionable in your marketing activities
In order to be effective in your marketing, it’s important to understand your customers. However, this can be difficult when you have different data sets in different channels. Most digital marketing data today is 1st party data that is native...
As a C-level executive it’s your job to make data accessible and create a data culture
Accessible data is key for business growth as companies with a data culture are more likely to succeed and reach their business goals. Forrester Research shows that when organisations become more data powered and insights driven, they create competitive advantages....