How Strategic Audience Map helps B2C businesses become data-driven and automate their marketing
Marketing managers, if you’re not using our Strategic Audience Map software, you’re missing out on a valuable tool for understanding your customers and driving your business. Here are four reasons why: 1. You can’t plan based on one view of...
Put your data in a context in order to make it actionable in your marketing activities
In order to be effective in your marketing, it’s important to understand your customers. However, this can be difficult when you have different data sets in different channels. Most digital marketing data today is 1st party data that is native...
As a C-level executive it’s your job to make data accessible and create a data culture
Accessible data is key for business growth as companies with a data culture are more likely to succeed and reach their business goals. Forrester Research shows that when organisations become more data powered and insights driven, they create competitive advantages....
Data has become the great divider between successful businesses and those that are not
In today’s data-driven world, businesses that are able to make decisions based on data are more likely to be successful than those that don’t. They do things like collect data, grow their data, and use data as a base for...
Why website design is important for SEO
The goal of SEO is to bring the right people to your website. But that’s only half the battle. Once they’re on the website, the design of your website is responsible for creating a clear experience, free of confusion, which...
What is a third-party cookie?
Cookies are a small text file with data stored on your computer that helps identify your browser the next time you visit the same site. So it’s a way to improve your online experience. For example, they allow you to...
First, second and third-party data?
There is a lot of talk about data and how important it is to keep track of this in order to be able to plan your business different strategies. – But what exactly is first-, second- and third-party data and...
Market segmentation contributes to the right marketing to the right person
What is market segmentation? Market segmentation is a process that means that the entire market is divided into smaller parts (segments) in order to be able to more clearly distinguish their actual target group. One segment can be...
3 Tips to Help Sales and Marketing Work Together Better
Your sales and marketing departments must be able to collaborate if you want results. Two of the most important teams for any business are the sales team and the marketing team. They each have their own goals and agendas, which...
CRM Implementation Guide
Proper implementation of your business’s CRM software is key to maximizing the benefits it offers your sales team. Investing in the best CRM solutions can streamline your everyday business processes and coordinate your IT, marketing and sales teams. A CRM...