Call to action: the most important part of your content
a call to action button
Crafting Customer Loyalty: With Powerful Data
A customer that purchases something on the phone.
Why the sales and marketing teams should work closer together
Too often, sales and marketing teams operate as if they are two completely different businesses. Sales focuses on making sales and bringing in new customers, while marketing is responsible for branding, creating content, and generating leads. While there are some...
The recession is here, what can we learn from previous recession when it comes to marketing?
Resumé’s recent article discussing the mistakes made by marketing managers during the last recession, and how advertisers should behave differently this time around (see full article here) is really spot on. We need to understand how marketing can be used...
Media agencies are under fire by smart software, and what does it mean for you as an advertiser?
It’s no secret that marketing is expensive. In fact, marketing budgets have been on the rise for years now, and show no signs of slowing down. The reason for this is simple: in order to be successful, businesses need to...
10 Marketing Trends for 2022: What to Expect in the World of Marketing
It’s hard to believe, but it’s 2022 already! And with that comes new marketing trends that businesses need to be aware of. In this post, we will discuss 10 different marketing trends that you can expect in the world of...
How to Connect with Your Target Market: An Analysis of Consumer and Customer Impact on Digital Marketing
Understanding customer behaviour is essential for any business looking to connect with their target market. By analyzing consumer trends and customer preferences, businesses can better understand how to reach out to potential customers through digital marketing channels. In this article,...
Summer success with digital marketing: How to Stay Ahead of the Competition!
Summer is a time when businesses can see a decline in sales. People are on vacation, out of town, or just not thinking about shopping. However, with the right digital marketing strategy, you can still succeed during the summer months....
Can the marketing department and the sales team work together?
How can the marketing department and the sales team work better together? Usually these two groups work separately, but what would happen if you combine these two different skills? Here are three suggestions on how marketing and sales can work...