3 tips: How to build brand awareness – With display advertising!
display advertising on a train station.
Launching: Brain.Media – The “one-stop-data-shop” for Publishers
So what is Brain.Media? This is a simple integration that will put a full coverage data offering in the hands of any publisher, no matter of the current status of your data maturity. Fast time-to-market, easy integration, ready to go...
Data equals customer loyalty
A coworker working on the computer.
How do you get more customers?
customers buying coffee
50% of your marketing spend is for nothing.This is how you fix it.
two coworkers working with marketing strategies
Segmentation is the key to better business
Keys that are segmented in different colors
The recession is here, what can we learn from previous recession when it comes to marketing?
Resumé’s recent article discussing the mistakes made by marketing managers during the last recession, and how advertisers should behave differently this time around (see full article here) is really spot on. We need to understand how marketing can be used...
Media agencies are under fire by smart software, and what does it mean for you as an advertiser?
It’s no secret that marketing is expensive. In fact, marketing budgets have been on the rise for years now, and show no signs of slowing down. The reason for this is simple: in order to be successful, businesses need to...