Website traffic is one of the most important metrics of an online marketing campaign, but to fully understand it, you need to break it down into several sub-metrics.
Website traffic is one of the most important metrics of an online marketing campaign, but to fully understand it, you need to break it down into several sub-metrics. This is how you really scale your online growth.
When you know where your most valuable traffic originates from, you can increase those efforts, and when you know what your lowest performing traffic source, is you can pull back those efforts.
The name of the game is revenue. If your website traffic isn’t converting into revenue, it’s essentially worthless. Many digital-marketing agencies will use sheer traffic volume as a measure of success, but visits alone mean nothing.
There are five very important website traffic metrics that you need to understand to run successful a marketing campaign for your business online. Let’s dive into them below.
1. Total unique visitors
The number of unique visitors that each campaign delivers is a good starting point to determine whether or not it’s successful and worth continuing. A unique visit is counted one time only. So if a consumer clicks on a Facebook ad and hits your website, that initial visit counts, and if he or she returns an hour later, that visit isn’t counted.
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