Digital marketing: can data improve creativity?

Digital marketing: can data improve creativity?

There are all sorts of data flowing through your network. From customer data that includes contact information as well as purchase activity to the daily hits on your website to posts on your blog that generate a lot of attention.

If it hasn’t sunk in yet, that data can be used to create a powerful digital marketing campaign. All you have to do is take a fresh look and relate it back to the sales and marketing process. Here are some examples of how to use data to generate more revenue and improve your brand’s reputation at the same time.

Spot trends and know where they’re going

The combination of the data you collect in-house coupled with external data about industry trends offers insight of historic proportions into what consumers want now. You also have access to information that gives you a good idea of what they wanted yesterday. Combined, the historical and present data create a foundation for projecting what consumers will want next week, next month, and next year.

Adjusting website content to attract more visitors

Content is a major resource in terms of attracting and retaining consumers. The content found on your website must speak to the needs of those who find their way to those pages. That means you need to know what’s motivating them to visit your website. And which pages that keep them engaged over a few seconds. And how those pages perform from month to month.

Gauging the success of your social media efforts

Social media is not going away. If anything, it will figure more prominently in your digital marketing campaigns moving forward. That means you need to pay attention to how well your posts are attracting readers and getting them to go where you want them to go.

Final thoughts

Have you fully explored all the data that’s at your fingertips? If you have a sneaking suspicion that you aren’t taking full advantage of everything it can do for your marketing, you’re probably right. Big data has come a LONG way in recent years. And continuing advances make it more accessible than ever to businesses of any size. The thing is, a golden nugget of information could very well be hiding in plain sight, the kind of nugget that takes you to the next level, but you’ll never see it without the insight and processing power that only modern data analytics can provide.

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