What is new in Strategic Audience Map?
We continue to develop SAM to be smarter, faster and more in tune with our customers needs. This time we have focused on making Insights more available and easier to understand. We have also made it clear what traffic we analyze for you and what traffic you have in your digital domains.
Visualisation of web traffic: We have removed the line chart that has been placed on the top of the SAM as this was in part duplicate information with the bar charts in the “funnel” at the top.
Visualisation of web traffic: We have changed the statistics that we show in the funnel at the top. Before we only showed the traffic we were able to analyse, not all traffic. This has changed to show all traffic we see and we instead show how large share of the traffic we are able to analyse out of the total traffic.
Layout: We have placed the Bubble Chart at the top of the SAM as this is the overview and summary of the SAM, and the most popular widget with our customers.