The Small Business Owner’s Guide to Data Analytics

The Small Business Owner's Guide to Data Analytics

Laptop screen showing data analytics.

Data analysis isn’t just for corporations. Small businesses can benefit from big-data technology, too.

Big-data technology is quickly transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt new technology are curious about how they can use big-data technology.

Businesses of all sizes – even small ones – want in on big-data analytics, and there’s a good reason for it: Companies that leverage big-data analytics tools enjoy 15% more sales than companies that do not, according to the Georgia Small Business Development Center.

Even though the U.S. economy is expanding at a rate of less than 3% each year, businesses of all sizes are capturing vital market share by leveraging big-data analysis.

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